Sports marketing is emerging as a key element of integrated marketing plans from global markets to local store marketing areas from incentive programs to loyalty rewards and from business to business strategies and consumer product marketing sports marketing written by a 20 year professional turned college professor critically examines some of the hottest trends in the title genre in a non traditional way that gives it both the depth of a textbook and readability of a trade book. The international nature of the sport industry requires a global approach to sport marketing practices organisations need to develop a good understanding of the laws regulations values and norms of the countries and cultures in which they operate this book brings together world leading sport marketing scholars from 11 countries to address the most important global regional national and . Global sports marketing current trends and future developments in the asia pacific january 2010 results are discussed in view of current perspectives on individuality while most people . New digital marketing channels contemporary sport marketing global perspectives is vital reading for all students and scholars of sport marketing sport business and sport management as well as for any professional working in the sport industry